Company Announcements

December 19, 2018

First clinical study of Pivot technology published


If you build it, will they come? For our Pivot smoking cessation program, the answer is, “yes,” as shown in our first published study.

Pivot has a lot to offer—a carbon monoxide breath sensor, in-app cigarette logging, engaging activities, and live, human coaching. One question we often hear is whether people use all of those features. We were curious too, so this is one of the first things we looked at, in a clinical study that focused solely on engagement during the first nine days of Pivot.

What did we find? Click here to read the full study. But the short version:

  • More than 80% of people used the sensor at least once each day
  • About 2/3 used the in-app logging feature each day
  • More than 80% completed all of the in-app activities during those first few days
  • People responded to about three-quarters of messages from their coaches

More importantly, these participants showed significant, positive changes in attitudes toward quitting. A full 78% indicated that they decreased smoking—all in the first nine days!

Example of Pivot application

Our first product, Pivot, marks a major rethinking of why and how people can quit smoking.